The cornerstone and first design deliverable of a good UX strategy is the Persona. It is a snapshot of a users abilities, goals, desires, and frustrations. From initial Proto-Personas to their more robust and accurate research-driven counterparts, they serve as guides for every design decision I make.
The second design deliverable, a Journey Map is a walk in the customers shoes. A visual embodiment of the customers experience through key points of interaction online or off. They serve to capture the emotion, thoughts, motivations, hesitations, goals, & concerns of personas as they move through each phase of interaction.
Sitemaps and Flow Diagrams shouldn't have to be boring, the should be amazing! Every UX project starts with a rough map to define conceived pages. As the project progresses, they grow and expand to capture all pages and interactions. I then add a bit of graphical embellishments & display them alongside the Personas and Journeymaps.
Foundational building blocks, wireframes play a crucial role in project development. Minimalistically designed, they focus attention on method, content, & flow without distration. Each project I design, I focus on creating a system of repeatable blocks of content that work in cooperation to form the whole.
Icons are metaphors in tiny packages and can communicate complex concepts or bring to mind long forgotten memories. As Deiter Rams coined, "Good design makes a product understandable". I strive to make each icon I design to be as concise, simple, & informative as possible.
"Good design is aesthetic" - Dieter Rams. Beautiful design sells. One has to just look at the rise of Apple Computers to see the truth in this statement. Every project I undertake is based on this premise and I strive to create beautiful, functional interfaces.
A UX Designer who codes is far superior to one who can't. They can better understand and appreciate the complexities of each interaction and can more quickly pinpoint areas of weakness and create workable solutions. As I design, I contemplate the nuances of the delivery; as I code, I evaluate future design improvements.
I have designed and delivered responsive eCommerce sites based on the Magento Platform. Each project offered is own unique set of requirements ranging from PSD conversion to full theme design & development. I delivered each site with a focus on usability, speed, security and maintainability.
Defined by color, shape, typograpy, and amazing micro-copy, good brands are extentions of the who or what the consumer wants to be. We indentify with them, support them, and evangelize them. In designing branding, I always start with the K.I.S.S. method. Simple, Clean, & Beautiful.
I thrive on the challenge of understanding the goals, frustrations, & motivations of those my interfaces serve. From research and "workshopping", I develop personas & journey maps to define these experiences. Guided by this insight, I create wireframes which are honed into prototypes then validate by actual users.
Powering over 180,000 live stores, the Magento platform is the dominant player in the world of ECommerce. I have styled, customized, and delivered Magento sites utilizing features such as single and multi-site variations selling to both B2C and B2B channels
Illustration plays a vital role in all I do. From Iconography & Character Design, to High-Fidelity Mockups & Sitemaps, all take root in this skill. My creativity is most often expressed with the pen tool, and within the clean lines and vibrant colors of bézier curves.
Drawing on my love of typography, clean lines, verctors, and minimalism; branding is a favorite of mine. They can be beautiful designed packages of Logos, Letterhead, Business Cards, Die-Cut Packaging & Envelopes, & Direct-Mail pieces; all arrayed in global brand strategies that support the consumers they support.
I am a UX Designer & Front-End Developer with 15 years of design experience. I am a passionate "forever-learner" and in constant pursuit of knowledge and better ways to communicate.
Obsessed with simplicity I strive to deliver visually stimulating interfaces that connect both physically and emotionally with people they serve.
I have worked for Startups, Agencies, and on internal teams to deliver responsive designs, SAAS applications & E-Commerce stores. I am skilled in HTML, CSS, LESS, SASS, jQuery, & AngularJS and have Foundation, Bootstrap, and Material Design frameworks.